According to Forbes, relationship marketing is defined as: “is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.” 4
Be sure to target your marketing campaign to a particular demographic, or “it just becomes noise.” 1 DECM magazines provide a micro targeted audience – parish communities.
When consumers associate your product with a feeling of happiness, state of achievement, or accomplished goal, they’re more likely to take notice, remember your product or service, and make a purchase. 5 Advertising in a magazine associated with readers faith and charity work emphasizes this association.
One great way to create positive associations is to weave “feelings or goals into your advertisements through stories”. 2 Take advantage of a Professional Spotlight feature in DECM magazines to share your business’s story and your expertise.
A faith community provides the ultimate sense of community. Many consumers want to be sure to use the services their peers are using. 2 By advertising in a faith-based magazine, you not only foster good feelings of happiness and charity, but also become a trusted source for readers as they look to see who their fellow community members use.
1 Jud, Brian. The Advantages of Advertising in Print, http://www.sheridan.com/books-blog/advantages-advertising-print-media
3 Di Somma, Mark. 9 Strategies to Revive Your Brand, https://www.brandingstrategyinsider.com/2013/11/9-strategies-to-revive-your-brand.html#.XHW8ac9KjBI
4 Olenski, Steve. “This is the Most Important Word When It Comes to Relationship Marketing.” https://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most-important-word-when-it-comes-to-relationship-marketing/#822d81b69e61
5 Decker, Allie. The Ultimate Guide to Advertising in 2019.” https://blog.hubspot.com/marketing/advertising#best