Relationship Marketing: Advertising is All About Good Feelings

According to Forbes, relationship marketing is defined as: “is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.” 4

Be sure to target your marketing campaign to a particular demographic, or “it just becomes noise.” 1 DECM magazines provide a micro targeted audience – parish communities. 

When consumers associate your product with a feeling of happiness, state of achievement, or accomplished goal, they’re more likely to take notice, remember your product or service, and make a purchase. 5 Advertising in a magazine associated with readers faith and charity work emphasizes this association.

One great way to create positive associations is to weave “feelings or goals into your advertisements through stories”. 2 Take advantage of a Professional Spotlight feature in DECM magazines to share your business’s story and your expertise.

A faith community provides the ultimate sense of community.  Many consumers want to be sure to use the services their peers are using. 2 By advertising in a faith-based magazine, you not only foster good feelings of happiness and charity, but also become a trusted source for readers as they look to see who their fellow community members use.


1 Jud, Brian. The Advantages of Advertising in Print,


3 Di Somma, Mark. 9 Strategies to Revive Your Brand,

4  Olenski, Steve.  “This is the Most Important Word When It Comes to Relationship Marketing.”

5 Decker, Allie. The Ultimate Guide to Advertising in 2019.”