While everyone is spring cleaning their homes and offices, now is a great time to dust off your brand and bring a new shiny image to the forefront of your potential customers minds. Here are some of the best ways to rejuvenate your brand and spark the interest of your brand’s audience.
- Diversify Your Advertising Efforts: Now is a great time to add print advertising into your advertising budget. While many companies have focused advertising on social media and other “new media” efforts, print remains the most trusted form of advertising. 1
- Change Up What Your Brand Looks Like: Take this opportunity to spice up your traditional image. Make sure not to stray too far from any branding efforts you have already made but bring some new life to your brand by bringing point of view. 2 If you don’t already have a design budget, DECM designers can create an ad for our clients with a nominal cost.
Share Your Story in Different Ways: Consider getting more personal with your brand. Share personal experience, advice and even your story of how your business came to be. DECM clients can utilize one of our Professional Spotlight articles. This builds comradery and credibility while also getting your brand in front of potential customers on a repetitive basis. 3
1 Jud, Brian. The Advantages of Advertising in Print, http://www.sheridan.com/books-blog/advantages-advertising-print-media
3 Di Somma, Mark. 9 Strategies to Revive Your Brand, https://www.brandingstrategyinsider.com/2013/11/9-strategies-to-revive-your-brand.html#.XHW8ac9KjBI