- Keep Yourself First of Mind: The holidays are the busiest time of the year – between shopping for gifts, traveling to see family and cooking holiday meals, your customers may not have much time to think about who they will use for various services. By using consistent, monthly advertising in DECM magazines, you ensure that your business will be top of mind when customers are looking for a solution, but don’t have a lot of time to think about options. And if they need to go back and reference what they saw, they have the magazine right in their hands (better than trying to find an ad you scrolled past yesterday on social media!) According to research noted in Journal of Marketing, sustained advertising results in increased profits and sales response. [1]
- Take Advantage of the Feeling of the Season: During Christmas and Thanksgiving, feelings of community and unity are at a high. Many consumers want to be sure to use the services their peers are using, [2] and by advertising in a faith-based magazine, you not only foster good feelings of happiness and charity, but also become a trusted source for readers as they look to see who their fellow community members use. Taking advantage of a Professional Spotlight feature in DECM magazines to share your business’s story and your expertise also helps build trust and relationship with potential customers.
- Embrace the Visuals of the Season: Update your ad to reflect the changing seasons throughout the year, but especially during the holidays. By updating your ad regularly (but using consistent fonts, logo and color scheme) shows your potential customers that you are engaged and are not just a passive advertiser.
[1] Zhang, Steven. Reasons for Market Evolution and Budgeting Implications. Journal of Marketing: Vol. 72, No. 5. pp. 15-30.
[2] Decker, Allie. The Ultimate Guide to Advertising in 2019.” https://blog.hubspot.com/marketing/advertising#best