Niche marketing, “a form of marketing geared toward a very specific population” [1] is particularly valuable to companies looking to get the most bang for their buck. Niche marketing targets a small area—those close to your business—to maximize exposure to actual customers. But niche magazines—magazines that have a “specialized editorial focus on a distinct speciality…or community” and target “readers who share specific interests, values and passions rather than just demographics,” [2] offer even more opportunity to maximize exposure. And Decided Excellence magazines can offer you both. Our magazines are delivered directly to homeowners in your community that have the interest, the location and the ability to utilize the services of your business. Combine that with engaging content for the specific audience and you have a winning marketing strategy.
The Right Amount of Information
Between the internet providing too large amounts of information on a specific topic and mainstream publications providing only surface level information, niche magazines give readers a comfortable, trustworthy source to learn more about topics that interest them. These magazines provide readers “specialized knowledge…[with] original reporting and analysis. [2] DECM publications target local, Catholic homeowners, arriving directly in their homes every month. The content in our magazines is Catholic in nature, which encourages this niche demographic to pick up and read the magazine—increasing the likelihood of your advertising being seen and remembered.
Representing Values
More and more today, consumers are looking to support businesses that align with their values and passions. By advertising in a DECM community magazine, you are placing your business in front of a tightknit community that—not only see you supporting their parish and topics they care about, but are likely to recommend your services and products to each other. Niche marketing is known to create more word-of-mouth due to the fact that “people in a niche tend to be in frequent contact with others in that niche.” [3]
Partner on Custom Content Campaigns
Niche magazines provide the opportunity to demonstrate your expertise in a way that communicates your knowledge in your field and why you are a trusted member of the community. By targeting a specific audience interested in your services or the content they are reading, niche marketing allows you to set yourself apart from your competitors. One way to amplify this effect is to sign up or upgrade to a Professional Spotlight. As a Professional Spotlight, you will be listed as the expert in your industry and have the opportunity to submit an article to demonstrate your expertise, and “for most customers, expertise is more important than size or brand name.” 3 This specialized content marketing campaign endears your business to the reader and builds trust and recognition of your brand.
[1] Archer, Clare. 7 Benefits to Niche Marketing. https://smallbusiness.chron.com/advantages-niche-companies-marketing-25788.html
[2] Magazines, Free. How Targeted Niche Magazines Are Thriving. https://medium.com@freeemags/how-targets-niche-magazines-are-thriving-aadf241940a9
[3] McCormick, Kristen. The Advantages of Niche Marketing. https://thrivehive.com/niche-marketing-small-business/