Building a Brand

Building a brand for your business can be tough. There are a lot of opinions floating around about colors that stand out, which fonts are timeless and of course, where to place your advertising to make sure your business is consistently top of mind for consumers. And that is the key word—consistency. When a consumer has a need for your product or service, you want them to immediately think of you. So after you pick your colors and your fonts, consider advertising campaigns that will get you in front of your desired audience again and again. They may not need you today, but if they have seen your ad for 12 months, you will be one of the first companies they will turn to when they do.

DECM offers long-term advertising contracts because we know that this provides businesses with the most “bang for their buck.” By committing to a solid, consistent print marketing campaign, businesses can increase the success of their advertising. Consistent ad campaigns in DECM magazine can bring all the following benefits to your business today:

1. Consistent branding helps build awareness and recognition. When your ad appears in our magazines month after month, our readers begin to recognize the fonts, colors and techniques used in your ad and associate your brand with those fonts, colors and techniques.
2. Brand consistency communicates credibility. [1] Our readers will see your ad in a trusted source that they readily read and relate to.  By seeing your ad along with top-notch, credible, valued content, our many readers will know you are trusted and credible.
3. Staying consistent builds trust and referrals. [1] Companies thrive on referrals and recommendations. Not only do our magazines serve as a referral source in and of themselves, our advertising space is filled by referrals from other business and creates close-knit working relationships with our readers and local businesses.
4. Brand consistency builds on previous successes. [1] After a customer has a positive experience with your business, you will want to assure them the experience will happen again.  By keeping your marketing campaign consistent and limiting changes, it lets customers know they can expect the same experience when they return.