Curious how your advertising is working? Considering asking each customer how they heard of you but worried about incomplete results? Thankfully, a study of just such a topic has emerged: Neuromarketing. “The Harvard Business Review defines neuromarketing as the loose measurement of physiological and neural signals to gain insight into customer’s motivations, preferences, and decisions.” [1] By studying neuromarketing, businesses can make informed decisions on how to use their advertising budget. And the results are clear. Print marketing can boost response to your advertising campaigns.
In 2017, Temple University’s Center for Neural Decision Making and the United State Postal Office administered a study to determine customer retention of advertisements in both print and digital form and found:
- Print Advertising initiated more of an emotional response and consumers are driven by emotions.
- Print ads are remembered more frequently and more fully than digital ads.
- Customers are more willing to pay for products in trusted print resources.
- Consumers spend more time looking at and processing print ads than digital ads.
- Customers put more subconscious value on a product or service when viewing a print ad. [2]
If you are looking to increase the effectiveness of your branding and advertising campaign, Decided Excellence Catholic Media magazines provide a trusted, reliable print source to put your brand in front of customers remember and take action to use your products and services.
[1] Jamie, Natalia. Triple Campaign Effectiveness With Print Ads. Jan 4. 2022. https://www.socalnewsgroup.com/2022/01/04/print-advertising-isnt-dead/
[2] Vito, Christopher A. Fox School researchers: Consumers more likely to recall printed ads than digital ones. https://www.fox.temple.edu/news/2017/04/fox-school-researchers-consumers-more-likely-recall-printed-ads-digital-ones