Make it Stick: Why You Should Utilize Print Marketing in a Digital World

In the last year, the world has become even more digitally dependent.  Remote work, video calls with family and friends, and online shopping has consumed much of our everyday lives.  While it may seem like digital marketing is where to spend marketing budgets, print marketing is the best way to make sure your business stands out and sticks with your customers. Here are some of the benefits of print marketing over digital marketing:

1. Consumers trust print marketing over digital marketing. Many consumers shy away from digital marketing due to fear of misinformation, viruses and spam.  Print marketing on the other hand, is tangible and trustworthy to consumers. [1]
2. Print marketing evokes greater emotional responses and better recollection from consumers. Temple University completed a study on consumer neuroscience and determined that consumers responded more emotionally and remembered print ads much better than digital marketing. [2]
3. Print marketing has staying power that digital marketing lacks. It is far too easy for a digital ad to be scrolled past on a newsfeed. [2] Even if a consumer overcomes hesitation due to misinformation and spam, there is no way to return to the ad at a later date. Print marketing gives consumers the opportunity to save the advertisement to reference at a later date.  Advertising in a monthly magazine also increases the retention rate compared to other print materials that get in front of consumers only once.

You can maximize your marketing budget by utilizing print marketing and make sure your business sticks in the mind of your target audience!