It is important to use your advertising budget wisely and to be sure that it is assisting both your short term and long term goals. Many companies will focus on generating leads and supporting their short term growth. But by combining both lead generation and consistent branding, companies can see real, sustainable growth.
According to LinkedIn Marketing Solutions, “a study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand is a 60/40 split – 60% branding, 40% direct response, in both digital and traditional marketing.” [1] A company may generate plenty of leads, but the consumers must also have buy-in and motivation to invest in the company’s services or products. This is where DECM can help.
DECM magazines put your brand in front of consumers on a consistent monthly basis. Our long-term advertising contracts and options to spotlight your expertise provide consumers with that “buy-in” need to to turn those leads into sales. Investing 60% of your advertising in branding helps build awareness and recognition, communicates credibility which in turn builds trust and referrals. [2] DECM is happy to continue assisting you in building your brand!
[1] https://business.linkedin.com/marketing-solutions/content-marketing/b2b-trends/the-war-on-brand [2] Waller, Lauren. Inkling Creative. https://inklingcreative.ink/brand-consistency/